There are many trust seals on the market today. That’s because online consumers have never been so cautious about shopping online as they are now.

One company provides Security Verification Seals, Privacy Verification Seals, and Business Verification Seals - because shoppers are concerned about all three areas of website identity.

It makes sense for us as website owners to remove all the fear, doubt, and suspicion that accompanies making a buying decision online. When there is no hesitation to do what we want our online visitors to do, our conversion rates will increase.

Online consumers worry about the security of our websites: Are they safe? Will I get a virus? Do they scan daily for vulnerabilities so that hackers won’t get in and steal my personal information?

They worry about the privacy of the our websites: If I give them my email address, will I wake up tomorrow with 50 emails from companies I’ve never heard of?

They worry about our integrity as business owners: Is it a trustworthy business? If there is an issue with my purchase, will I be able to contact someone?

There are several ways that trust seals give consumers the peace of mind they need to trust us as website owners. They can see on the seals the date of the last time that our websites were verified. Also included on the trust seals are the names of our websites - customized exclusively for each particular company.

They can click on the seals and view the certificates that the trust seal company provides that show when our websites have been verified. The certificates will also show that the websites have passed the daily vulnerability scans – which everyone knows is the first line of defense in keeping our websites safe from hackers and outside attacks.

Online consumers can also view our phone, email, and physical address on the certificates, so that they know that they will be able to get a hold of us should the need arise. The trust seal company also provides their information, so that if for some reason we as website owners do not resolve a disagreement with a customer in a timely fashion, they can help.

It’s really pretty simple. When we as website owners increase the amount of traffic that trusts us, more people will do what we want them to do. One of the most productive ways to achieve high levels of trust with online consumers is to display trust seals on our websites.

The exchange of information has exploded since the beginning of the Internet, business possibilities have become endless, with ingenuity at a clever height.  Just when I think I can’t be impressed anymore, I stumble on something of creative web genius.  Simplicity is something I have always had a hard time grasping, because those ideas-the simple ones-are sometimes the most clever and lucrative.  How is this for an idea:  Everyone has one area of interest where they can consider themselves an expert. Sound simple enough?  Well imagine a business based entirely on the idea that everyone has something they know, and everyone has something they want to learn.  Free IQ is a very innovative business taking ideas, and making it into a business EVERYONE can benefit from. 

How does Free IQ work exactly?  Well just think, everyone knows something they could consider themselves an expert.  Maybe you know how to bake the very best cookies on earth, or maybe you are an excellent salesman?  Perhaps you have a business that you would like to market online, but you need to learn how?  Free IQ is the place to teach and learn, accurately referring to itself as a “market place of ideas”.

Basically, Free IQ is a site where people can post articles, e-books, videos, or audios that anyone can view for free!  After viewing the material of your choice (they are not bits of info they are full seminars etc) If you like what you watch/hear/read you have the means right in front of you to purchase additional materials through the website.  Free IQ has a special search algorithm that is patented to assist you in finding the best info available, and I must admit it is a rather impressive system that doesn’t just rank the most viewed content, but rather searches for the highest quality content to ensure you are getting the most helpful information possible.

Signing up for a free account is quick and easy if you want to learn from the content.  If you wish to display your knowledge, Free IQ will host and streamline your content for free, so you don’t have to worry about it!  Now, how cool is that?  All they charge is a small percentage (like 5% of your sale) and a credit card fee, which is beneficial to you, not having to deal with the headache.

Lastly, one of the most interesting things that Free IQ offers is their affiliate marketing program, which makes it possible for you to make money by referring other people to the site.  All you have to do is refer others to Free IQ, and if they sign up with a free account, you get a percentage of all the purchases that they make for a whole year. One of my favorite things about Free IQ is that anyone can be a provider of some kind of knowledge, everyone can learn something at some point, and then there are those that don’t wish to do either, but can still create a business with the idea of referring people to other’s with initiative.

Since everyone is able to benefit from the site as a consumer, supplier, or both, it doesn’t seem like it will be long before Free IQ is a household name.  The “marketplace for idea’s” will surely explode as an innovative new way to market skill and knowledge, and if nothing else-a great idea. 

                     Sign up to FreeIQ CLICK HERE! 

                Add your content to FreeIQ CLICK HERE!

              Make money with FreeIQ, CLICK HERE NOW!

When I started my gift site “for fun”, I had initially done so without putting a lot of thought into the time and money potentially spent on such a venture.  Quickly I learned that in order to continue doing what I loved, I would have to turn my “hobby” into a lucrative endeavor, or else stop doing it.  It didn’t take me long to put together a page of things customers would like to buy, and since it was already in demand it seemed like it would be a piece of cake to sell.  I was wrong. 

Regardless of the fact that people were visiting us over, and over again, we did not sell much at all.  After speaking with some friends who have an extremely successful Internet company, I realized just how important trust could be when dealing with potential customers.  They told me that 88% of Internet users view keeping their information safe as one of the most important things they consider before making any purchase.  It took me a while to find a successful solution, but when I did it worked wonders. 

Trust Guard specializes in website verification, and certification seals which builds website credibility.  When they advertised that they could raise a sites conversion rate by 15% or more, they weren’t kidding.  I learned that there are three major customer concerns that must be addressed by website owners:  Security, Privacy, and Identity.  A customer wants to know that their financial information is safe and secure, they want their privacy respected, and they want to know the identity of the people they are giving sensitive information to.  Trust Guard focuses on all three of these vital areas, and helps the website owner build trust with their customers, thus increasing conversion.  

Very shortly after using Trust Guard I started to see sales increase, and our conversion rate continues to grow to this day.  In fact, now I won’t use a website that doesn’t have Trust Guard seals, because without it I can’t trust it!  Their verification process ensures that the company is portraying itself to customers accurately.  To do this, they validate a company’s address, phone number, and email address using US Priority Mail (with double signature verification) or Global Priority Mail (if overseas), Phone Verification, Email Verification, and even more.  If you are doing business with them, you know it is safe and secure.  

If I hadn’t found them, I don’t think my gift site would be doing as well as it is now.  And I would have had to step away from my laptop and leave my writing for when I had time.  Now writing is my full-time job, and no longer a hobby, and there is nobody else to thank but Trust Guard, for allowing my customers to feel safe enough to keep us running!

-M Evans 

I am a member of a Jonathan Leger’s blog and he has been sending me updates on a test he’s been doing to see what power submitting articles to article directories can have on a site.  After submitting only 5 articles to 3 article distribution sites: EzineArticles.com, ArticleCity.com and GoArticles.com. He didn’t do any search engine optimization or link building - he just wrote and distributed 5 articles.

His results speak for themselves.  After just 4 weeks, he has 341 visitors to his site and received 126 opt-ins, and was indexed in all 3 major search engines.  It is a good read for anyone wondering if articles are effective. 

Scott Brandley

You could have a great website with everything a customer could ever need, but if they don’t trust you, they won’t buy from you.  One of the easiest things you can do as a website owner is to add credibility to your website.  Here are a few of the easiest, fastest ways to add credibility and improve your sales and conversion at the same time.

1) Find out what SSL certificate your hosting company uses and place that SSL image on your index page.  People want to know their information is safe and secure, and showing them a Verisign logo or some other SSL company logo will ease customers security issues up front.

 2) Add Credit Card images.  If you sell things on your site, make sure to add the credit card and other payment logos on your index page.  These companies spend millions on brand recognition, so you might as well use it to your advantage.  Plus people instantly know that they can buy products from you.

3) Put your phone number in a prominent place.  Again, if you are selling products, make it easy for them to contact you.  You will be suprised at how many more orders you will get just by having your number in a prominent place on your page.

Don’t forget to continually using split testing to find the optimal position for your various website credibility information.  Just moving something by a few pixels can often affect your conversion rate. 

For most people website conversion and SEO are like the movie Dr. Jekyl and Mr. Hyde; you test your own experiments on yourself - sometimes you make brilliant discoveries and sometimes you create a monster. One of the ‘brilliant discoveries’ in the search for increasing website conversion is the development of online split testing. With split testing, webmasters are finally able to test multiple versions of their index pages simultaneously to see which version receives the highest conversion rate. Split testing has allowed people (including ourselves), to take websites from 0.5 or 0.8% conversion, clear up to 2, 3, and even 4%, without getting any additional traffic to their sites.

With the development of cutting edge software like Split Testing Pro, we find that we can’t help but improve our various websites conversion rates. It is so easy. All we do is take our original index page, make a few minor adjustments and save the adjusted pages, load them up and start the test. Once the test is over, we take the winner, make that our new index page, and do it all over again. It is a continual process of improvement that keeps making us more money as our websites conversion rates keep going up.

The great thing about split testing is that you can test anything you want on your index page. From flash to adding streaming audio, to testing adsense, the sky is the limit. We’ve done some crazy tests just for fun. For example in one of our tests we had a 35% increase by just changing the color of one word on one of our index pages from blue to red. In another test, we doubled our conversion rate by simply adding some name brand logos. We’ve even split tested Google Adsense vs. Yahoo Publisher Network and have found huge differences in the payouts between the two. I bet you want to know which one pays more don’t you? Why don’t you split test it and find out.

The bottom line is that if you want to increase your sales, improving your conversion rate is way easier, faster and cheaper than getting more traffic. You need both traffic and conversion, but most people focus on just traffic. In order to make your website into a star you need to also focus on improving your website conversion.

Wouldn’t it be nice to convert more of your visitors to paying customers? That’s one of the topics I want to focus on with this blog. However, I don’t just want to talk about it I want to do it and when I done I will let you know the results, and I invite you to do the same. In the end everyone who reads this blog should know more about improving online conversion and our collective sites should be converting a lot better.

There are several A/B split testing programs available and prices range from $49 to $5000+ so it is worth it to see what’s available. I have done just that and recommend Split Testing Pro it is easy to install (the auto install feature has the program running in about a minute) it is priced at only $99 so it won’t break the bank. Plus the “Top 5 Sales Conversion Strategies ” is a real asset, it’s full of ideas to help you on the way to better website conversion, and it’s free.

No matter what program you choose, get started testing today!

Not everyone can take a website from $500.00 a month to an online empire that grosses 2.5 million dollars a year. But AJ has done just that. The nice thing about it is, AJ is this great kind hearted guy that gets excited about helping the rest of us succeed.

Would you like to know AJ’s secret? You’ll probably be disappointed when I tell you that he didn’t hire a rocket scientist or the top SEO company. No, it was much more simple than that. In fact it was so simple and relatively inexpensive that most of us haven’t even considered it. We are all so busy trying to get website traffic that we can’t concern ourselves with getting better online conversion.

Well, AJ had some visitors to his site, but he just wasn’t converting them into customers the way he wanted, so he did what most of us won’t do. AJ decided it was time to figure out why. That is when he started A/B split testing everything on his home page and little by little things started to change and with in a few short months (I’m sure it felt like a life time to AJ) he had increased his website conversion from .9% to an impressive 3.91%.

Would you like to hear more? There is a great interview with AJ posted on ABsplitTesting.com where AJ talks about A/B split testing and how it helped him get to where he is today. This is one of those priceless interviews where after you’ve heard it you say to yourself “Wow, if only I’d heard this sooner”.